The vision behind JUMP came from dreamer and doer, James Jensen. Jensen loves harnessing cutting-edge technology to create life-changing moments. He also loves offering people the experience of flying without the usual money, time, and risk of death BASE jumping requires.
Combine the two and you’ve got JUMP, an unparalleled hyperreal experience.
Jensen is an entrepreneur committed to solving problems related to how people interact and engage with each other on the daily. For more than two decades, he has worked in illustration, design, and interactive media for companies and clients including Sony Entertainment, Disney, FOX, Dreamworks SK, MTV, and his own creative CG animation company, Sandman Studios. Jensen previously created and co-founded The VOID, a critically acclaimed immersive entertainment company.
Check out the rest of the JUMP team here.
When you watch GoPro footage of wingsuit flyers, you can’t help but imagine what it feels like to fly. And for most people, imagining is where it stops—until now. JUMP is using cutting-edge technology to create hyperreal 3D replicas of some of the world’s most breathtaking BASE jumps.
JUMP is all the adrenaline with none of the risk.
Here’s a high-level overview of how JUMP mixes a GIS (geographic information system) with a VFX mindset to create one of the largest hyper-detailed 3D landscapes ever:
So, what is JUMP? JUMP is a real wingsuit, custom VR helmet, and a mix of suspension, wind system, and hyperreal multi-sensory stimulation.
The vision for JUMP first came to Jensen in 2016. The company would be founded two years later in Utah in November 2018.
JUMP’s flagship hangar opens in Utah in early 2022. The hangar will live in the shadow of the majestic Wasatch mountains, across from the Point of the Mountain—a popular spot for parasailers and hang gliders. The Bluffdale location includes two jump bays and JUMP’s corporate headquarters.
A second hangar will follow mid-2022 just 20 minutes outside of New York. The hangar will join other entertainment destinations, including a snowboarding park, in the 3 million square-foot American Dream mall. The New York hangar will feature six interconnected jump bays.
The “why” behind JUMP can be summed up in the company’s mission and vision statements.
JUMP mission statement: We create life-changing moments.
JUMP vision statement: Our purpose is to discover our full potential and find our true self.
Not everyone has the time, money, or death wish to become a trained and certified BASE jumper. Eliminating those barriers and creating boundary-pushing, one-of-a-kind moments is kind of JUMP’s thing.
Why ask people to don a wingsuit and custom VR helmet and take the leap into an immersive, hyperreal experience? Because it’s time someone took the childhood dream of flying and turned it into reality.
Life is full of moments that take your breath away, and this will be one of them.